Welcome to the next installment of my SEO series focusing on one way link building. By this point, you should be able to see that the quantity and quality of links pointing back to your website/blog are the major part of the Google algorithm to calculate the PageRank.

How does Google Calculate the PageRank?
Google calculates the PageRank of your website/blog by counting each incoming link to your website/blog as a vote. For example if Site 1 has an outgoing link to Site 2, Google will consider the link as a vote for Site 2. It's like if you were commending a reputable company to your friend - your recommendation strengthens his/her confidence in that company.

But Google doesn't rely on the pure count of the links coming to the site in order to calculate the PageRank. The search engine robots analyze the page linking to your website/blog as well. The more relevant the linking page is to the keywords entered, the higher the importance that Google gives to your page. So, keep this in mind when you are thinking about getting one way links to your site, or organize reciprocal links.

When analyzing the linking page, Google takes into account the following on-page and off-page factors:
  • The PageRank of the linking page
  • Whether the linking page is on-focus or off-focus. If you have a financial website, an on focus link would be a link from another financial website. A link from a site about flowers would be considered off-focus.
  • The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as relevent as a page with only 20 outgoing links.
  • The actual link quality (covered further on)

Does High PageRank Guarantee Top Positions in Search Engines?
It's not quite true. You should not think that all you need to do is to get hundreds of links pointing to your website and you'll gain the number one position on Google. I am sorry to say its not simple, as Google considers many factors when working out your website/blogs rankings within the search results.

It often happens that a page with PR2, for example, gets a higher position than other pages that have PR3 or 4. So, it's not the PageRank of a site that Google primarily focuses on when ranking a site for a set of keywords. Google must be also looking at something else to rank sites in search results. They are known to look at the following factors:
  • Number and quality of the links from other sites
  • Anchor text of the links
  • Historical factors
In the previous posts we've already covered the importance to get as manay as possible backlinks from quality on-focus sites/blogs. Now its time to look into the anchor text and historical factoring.

The anchor text is the visual representation of the link. The key is to have top keywords related to your site in the Anchor text. For example, if I want to get a backlink (of relevence) I would use anchor text like "free seo information", these are keywords relevant to my content. Remember that the keywords that the link contains are of the greatest value in Google's algorithm.

Historical factors that Google takes into account:
  • When the link is discovered
  • Whether the link changes with time
  • How quicly the page gets links from other sites/blogs
Gaining links from other sites too quickly can result in your page to be de-indexed by Google. You should make the process of links growth as natural as possible

Hope you have found this helpful. Next post will delve into topics like PageRank you should aim for, and how to achieve certain the PageRank. See you next post, and thanks for reading
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