Before we get down immediately into link building strategies, let's look into link basics and define the most important linking concepts...

Link Designing
Typically a link consists of two parts:
  • URL (Uniform Resource Locator). This is the web address of the site your link points to.
  • Anchor text. This is the visible text of the link.

The HTML code to generate a link is:

Having keywords related to your site as the anchor text is one of the key elements of link building and getting a high Page Rank.

Inbound and Outbound Links
An inbound link is a link that points to your website/blog from a different page hosted on someone else's website. An outbound link is located on your website and points to someone else's website/blog.

One Way and Reciprocal Links
A one way link is a link that points from one website/blog to another. Sometimes webmasters can agree to exchange links with others. These links are called reciprocal. One way links have become more caluable than recipricol links because the search engines "guess" about the secret agreement between the webmasters to exchange the links and can often discount reciprocal links in some degree. However, the reciprocal links can still be helpful if they are from the most important pages.

Link Popularity and Link Reputation
When another website links to your web page, this will be used by search engines to vote for your website. Since search engines believe that some llinks are more important than others, you'll need to understand the concepts of Link Popularity and Link Reputation in order to build a natural looking link portfolio for your website/blog.

Link Popularity is the quantity of links pointing to your website/blog from other sites/blogs. It can be determined as PageRank passed to your website/blog. Some time ago, search engines ranked websites/blogs depending on the number of links pointing to them. It was thought that good pages attracted more links. This of course has changed. Search engines don't rely on the pure link popularity anymore. They evaluate links based on their importance. To establish your webpage as important, you can:
  • Get a lot of links from other pages
  • Get several links from already important pages
  • Both of the above
However, a few links from other important pages is the most effective way to get a higher Page Rank because the pages linked from important pages are themselves considered to be important (of course, the more links from important pages you have, the better). Just a few links from important pages can do more than a ton of links from uninmportant sites.

Link Reputation is connected with the type of keywords you used in your anchor text. It is used to determine relevence for certain search terms in the search engines. So you have two tasks to accomplish for your own successful link building strategy:
  • Get as many links from important pages as possible
  • Build relevance between your anchor text and target keyword phrases used in search engines
This wraps up Part 2 of my series on One Way Link Building, stay tuned for the next post, which is going to focus on how Google calculates Page Rank, and other important factors concerning to boost your own ranking. Thanks again for reading, remember if you find this information useful please share it around.
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3 Response to 'One Way Link Building Tips Part 2'

  1. kyrious'> April 28, 2009 at 6:04 PM

    you also should check if your linking to bad neighborhood you might not know it but some site that you're linking to has a link to badneighborhood and this could hurt your seo effort


  2. christian'> April 28, 2009 at 6:16 PM

    you're right great tips in my case i'm using a toolbar followtopia toolbar to access dofollow blogs because some blogs will not give you a backlink unless it is a dofollow blog i hope you could explore this "dofollow thing"


  3. christian'> April 28, 2009 at 6:26 PM

    thanks so much to this timely articles if you're running a blog or website this tips is a great help to optimize one's site


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