Developing your website is both for your visitors and for the search engines. It pleases the visitors to have fresh content to read and interact with and is a good reference point for up-to-date information. Development impresses the search engines, because it increases your keyword densities, heightens your relevancy, and provides a continuum of fresh content for the webcrawlers to gobble up.

The Most Effective Ways to Develop Your Site for SEO

1. Automating your Google Sitemap.
2. Add RSS for others to borrow content and to pull content from other sites.
3. Include Blogs and Web Forums to feed fresh content to search engine spiders.
4. Install an integrated Affiliate System to pay visitors for sharing your website.
5. Install web site analytics via software or online provider.
6. SSI and dynamic content.

Automating Your Google Sitemap

In the Optimize Layer we looked at creating a simple one-page xml file to help Google index all the important pages of your website. Believe it or not, Google has a program you can actually install on your web server that will automatically index every page on your website and feed it to Google for you. All you have to do is install the tool and run it.

Explaining RSS

RSS stands for Really Simple Syndication. Feeds are snippets of information pulled via RSS. Though for me, learning RSS wasn’t so simple and if you Google search for it, you’ll see that the developers using it like to keep it that way. The philosophy behind RSS is to provide a way for other websites to borrow content from one another.

The Power of Blogs and Web Forums

Blogs are simple pages that look similar to a journal. Normally the site owner and site staff will post messages to the blog. Visitors are usually able to post comments if they like. Having a blog adds clean, simple-to-write content for your site.

A Web Forum is an environment where users can interact on your website, leaving behind a potentially large amount of keywords and content for the search engine spiders to gobble up. It’s a way to get users to want to revisit your website (responding to posts) while adding free content for you at the same time.

Installing an Affiliate System

This new trend in marketing has become a real phenomenon in recent times. An Affiliate System allows users to sign up as an “affiliate” and make money through sales commissions. The programming creates an Affiliate ID and hands the user a custom URL to send out via e-mail or to post on a website(s). Once installed, all you have to do post a link on your site and periodically monitor your Affiliate Control Panel.

Installing Web Analytics

The only way to track user-behavior on your site is through web analytics. Sure, you can get some basic info from your control panel, such as how many visitors you had, which browser they are using, what page they left from, etc. But the true value of web analytics can only be leveraged through a professional provider or sophisticated software. However as a beginning Google Analytics (available by means of a free account at Google) is robust and flexible, but would not be suitable for fine-tuned analysis.

SSI and Dynamic Content

So you’ve got some time on your hands and you become CSharp, ASP or PHP savvy. All of these programming languages are fundamental to creating Server Side Includes (SSI). What you see when you open a website in your browser is the rendered HTML page. It’s also what the search engines see. What you and the search engine don’t see is the programming and code before the page is rendered. The code is hidden.

Whew, that was a fun couple of hours typing this text. My next post to Cashflow is the fourth part of the SEO Model, Promote. See you tomorrow everyone.
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